Privacy Policy

This Privacy Policy outlines how Frisky Lane (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your personal data when you visit or interact with our website, friskylane.com. We are firmly committed to respecting your privacy rights and protecting your personal data in accordance with applicable global data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

By accessing or using friskylane.com, you acknowledge and agree to the practices described in this Privacy Policy.

1. Commitment to Privacy and Data Protection

Frisky Lane values your privacy and takes the protection of your personal data seriously. We uphold the principles of transparency, accountability, and user control in all our data processing activities. This policy informs you of your rights and our obligations, ensuring that your information is handled responsibly and lawfully.

2. Scope of This Policy and Our Role

This Privacy Policy applies to all users of friskylane.com and covers the collection, use, and disclosure of personal data in both online and offline contexts that relate to our digital properties and services. For purposes of data protection law, Frisky Lane acts as the “data controller,” determining how and why your personal data is processed.

3. Categories of Data Processed

We may collect and process the following categories of personal data:

a. Usage Data: Includes information regarding how you use our website, including browser type, IP address, referral source, length of visit, pages viewed, and user session logs.

b. Account Data: Includes identifiers such as your full name, postal address, email address, and telephone number submitted when creating an account or making a purchase.

c. Profile Data: Includes information relating to your purchases, browsing history, preferences, behavior, feedback, and survey responses.

d. Communication Data: Includes records of your correspondence with us, such as support tickets, emails, and customer service interactions.

e. Technical Data: Includes information about the devices you use to interact with friskylane.com, such as device model, operating system, browser configuration, IP address, and unique device identifiers.

f. Transaction Data: Includes details of purchases and financial transactions, such as billing details, delivery information, order history, and payment confirmation (note: we do not store full payment card details).

g. Preference Data: Includes your stated preferences relating to marketing communications, product categories of interest, and consent choices regarding data usage.

4. Legal Bases for Processing (GDPR)

We process your personal data on the following legal grounds:

– Consent: When legally required, we will obtain your clear and affirmative consent before collecting or processing your data (e.g., for marketing emails or optional cookies).
– Contract: When processing is necessary to perform a contract with you (e.g., to fulfill your product order or provide customer support).
– Legal obligation: When processing is necessary for compliance with a legal obligation (e.g., financial or tax regulations).
– Legitimate interest: When processing is necessary for our legitimate business interests, provided that such interests are not overridden by your own rights and freedoms. These include website improvements, fraud detection, analytics, and service development.

5. Your Data Protection Rights

Under applicable privacy laws, you may exercise the following rights:

– Right of Access: You have the right to request confirmation of what personal data we hold about you and to obtain a copy of that data.
– Right to Rectification: You may request corrections to any inaccurate or incomplete personal information.
– Right to Erasure: Also known as the “right to be forgotten,” you may request that we delete your personal data, subject to applicable legal exceptions.
– Right to Restriction: You may request that we restrict the processing of your personal data under certain circumstances.
– Right to Data Portability: You may obtain a copy of your data in a structured, commonly used, and machine-readable format, and have the right to transmit it to another controller.
– Right to Object: You have the right to object to processing carried out on the basis of our legitimate interests, including profiling and direct marketing.

To exercise any of the above rights, please contact us at [email protected].

6. Security Measures

We implement industry-standard technical and organizational safeguards to protect your personal data from unauthorized access, disclosure, alteration, and destruction. These include, but are not limited to:

– Data encryption at rest and in transit
– Secure credential and key management
– Role-based access controls
– Regular system monitoring and intrusion detection
– Data backup systems and recovery plans
– Staff training in data security and privacy best practices

7. International Data Transfers

Due to the global nature of the Internet, your personal data may be transferred to and processed in countries outside your residential jurisdiction. When such transfers occur, we ensure that appropriate safeguards are in place—including standard contractual clauses approved by the European Commission or reliance on adequacy decisions—to ensure your data remains protected in accordance with applicable law.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

– Usage Data: Up to 26 months for analysis purposes
– Account Data: Kept while your account is active, plus 6 years for compliance
– Profile and Communication Data: Retained for 3 years after last contact
– Transaction and Financial Data: Retained for 7 years for tax and reporting obligations
– Preference Data: Updated or deleted upon request or after inactivity

9. Cookie Policy

friskylane.com uses cookies and similar tracking technologies to enhance user experience and analyze site performance. Types of cookies we use include:

– Essential Cookies: Required for website functionality and security
– Functional Cookies: Remember your preferences and settings
– Analytics Cookies: Measure usage patterns and user behavior
– Performance Cookies: Help us improve website speed and usability

10. Cookie Management and Compliance

You can manage or withdraw consent to non-essential cookie types at any time using the cookie banner or settings in your browser. Our cookie consent mechanism adheres to GDPR requirements (opt-in format) and offers transparency under CCPA, including the ability to opt out of “sharing” or “selling” information. California residents can exercise these rights by using our website tools or by contacting us directly.

11. Protection of Children

Frisky Lane does not knowingly collect or solicit personal data from children under the age of 13. If we learn that we have inadvertently collected data from a child, we will promptly delete such information. Parents or legal guardians who believe we may have gathered information from or about a child under 13 may contact us at [email protected].

12. Policy Updates and Notifications

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal obligations, or for other operational reasons. Any material changes will be communicated via appropriate channels on friskylane.com. Continued use of the website following any changes indicates acceptance of the updated policy.

13. Contact Us

If you have questions, requests, or complaints related to this Privacy Policy or our handling of your personal data, please email us at [email protected]. We are committed to addressing your privacy concerns in a timely and transparent manner.

Frisky Lane is dedicated to complying fully with applicable data protection laws, including GDPR and CCPA. We welcome feedback and inquiries about how your data is handled. Please don’t hesitate to reach out with any privacy-related concerns.